Manager, Public Relations (Concord, NC)

This full-time role oversees public relations for the World of Outlaws, the Super DIRTcar Series, DIRTcar Racing, and related entities by maintaining a favorable public image; promoting events, the series, and the company as a whole; communicating policy, accomplishments and points of view; fielding media questions and pitching stories to the media; preparing media kits, organizing press conference, and managing crisis communications.

Responsibilities:
* Manage the public relations team
     * Hire, train, coach and manage team
     * Assign responsibilities and provide direct feedback
     * Provide editorial guidance and edit releases
* Develop and implement strategic public relations programs to increase brand, sponsor and event awareness
     * Work with other WRG teams to ensure adequate promotion and coverage of all series events and corporate initiatives
* Manage editorial content on website and social channels
* Develop and manage the editorial calendar
     * Assign content creation to public relations coordinators
     * Work with other WRG teams to create content
     * Create additional content as needed
* Manage media relationships
     * Build relationships with endemic media and beyond
     * Write and pitch stories beyond what endemic media picks up
     * Solicit and manage inquiries and credential requests
     * Coordinate media access to teams and drivers
     * Plan and execute press conferences as needed
     * Oversee and maintain media kits
     * Manage digital asset management library of photographs
* Serve an at-track role at high profile events
     * Manage media center and handle media requests
     * Manage crisis communications and serve as the voice of the series
* Ensure the maintenance of current statistics
* Maintain, analyze, optimize and communicate public relations metrics and impact
* Other duties as assigned

Qualifications:
* At least five years of previous journalism or public relations experience
* Previous leadership experience in a journalism or public relations field helpful
* BS/BA degree in Journalism, Public Relations, Marketing and/or Sports Management required
* Understanding of motorsports industry needed
* History of success with traditional and interactive public relations programs
* High comfort level with digital media; experience with web content management
* Strong writing ability required
* Able to maintain positive demeanor, even in highly stressful or demanding situations

**Must include salary requirements for consideration. Writing samples may be requested**